What should I name my new graphic design firm? We hope to also have a team of photographers in the near future, so I would like to have a name that can be interchanged between the design and photography branches.
Mike from PA
Instead of something fancy or cutesy, how about just sticking with the basics. Get your name in there somewhere and get "Graphic Design" in there, too. Example: Smith's Graphic Design Studio or Smith's Graphic Design and Professional Photographic Services.
Sometimes something simple that just comes right out and says it all is just plain better than trying to come up with a clever angle. This is going to be your baby, so why not proudly put your name on it? First name, last name or both names, name recognition is nice. It's a simplistic concept, but it really has worked for generations.
Graphic Design can encompass so many different things that a cutesy name may cause a potential customer to overlook your business because they may not realize what you do and exactly what services you offer. I think it is important to use the simple term, "Graphic Design" directly in your business name because it comes right out and says it all. If there has to be an angle, a twist, or some kind of turn on words, it could be added on after this basic. Remember, too, that descriptive words which tell about additional services you offer can always be added as a tagline on advertisements or even on your business cards.
It's all about promotion and marketing, right? That "clever name" that new business owners are always seeking to come up with isn't gonna help much when the potential customer opens up the phone book. They aren't going to be looking for a clever name; rather, they will looking for, "Graphic Design". So, this was just a long-winded way of saying that people should never discount the simplicity of a business name.
Perhaps the following association and resource materials may be of assistance to you:
The Graphic Artists Guild
90 John Street, Suite 403
New York, NY 10038
Resource and advocacy organization with legal and accounting services and legislative information, newsletters, and a Pricing and Ethical Guidelines handbook.
Graphic Design Book Club
Cincinnati, OH 45212
Exclusively for graphic design professionals.
Dick Blick Art Materials
P.O. Box 1267
Galesburg, IL 61402
Art materials catalog.
Hope that this helps in some small way. Wish you the best in your entrepreneurial endeavor. Starting your own business is the American Dream! (09/08/2007)
By Peg from PA
What about DE+SIGN? I am looking for a name too, it's not easy. Good luck! (02/28/2009)
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