As a high end furniture manufacturer, we're looking to start another division of our business that is to - the - trade only, which means selling only to high end interior designers, interior design firms, interior design centers, etc. I am looking for ideas on a name for this company. We will be manufacturing made to order dining, bedroom, occasional, and custom items for both the residential and commercial high end design markets.
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If you've already developed a reputation in the high-end market, Roy, why not capitalize on the name recognition and simply add another word or two? If, for instance, your current company is Vilas, why not use something like Custom Design Vilas. You may very well receive inquiries from clients, but those instances would be a perfect opportunity to recommend your design associates / clients (and be sure to talk to them about strategic marketing, as well as exchanging referrals).
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