I am 63 years old and have used Zest soap since a sample came in the mail to our home. I was a teenager, or maybe only 12 years old then. I have used it for both my babies when they were born!
The reason I can't switch to anything else, unless we are vacationing at a rental or something, is because I can't stand soap scum. You can actually wash your hair with Zest bar soap and it will rinse out SQUEEKY clean! I love the scent of Irish Spring, Dial and many others, but I can't stand the scum it leaves in the sink, shower and tub! (if I don't have to clean it, then I don't care!)
Costco has their own brand of bar soap now, that I really would love to try, but I'm afraid it's going to leave scum? They are so good about returns, I guess I could buy a package and if its not good, I can return it. All you have to do is wash with a soap in the sink with the stopper plugged, to see that Ivory is the worst for scum and film and Zest has NONE!