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I agree that the mail-in cards and advertising inserts in magazines are annoying. Before reading the magazines I subscribe to, I go through them when they arrive and remove and throw away all cards, inserts, and advertising that is not connected to editorial content. Then the mag is easy to read and it makes me feel better to have "thumbed my nose," so to speak, to unnecessary ads!
I think these business reply cards are pesky, too- every bit as bad as junk mail and telemarketers calling at dinner time. So I do my own 'mini-protest' by mailing the cards back without filling them out. That way, the mag (or advertiser) has to pay the postage, but they don't get the benefit of a sale from it- an easy way to send the message that you wish they would stop this practice. Join the protest and mail 'em back!
I think it's a great idea! I'm all for re-using "junk" stuff that we get for free. I already use junk mail for note paper and such.
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