From their About Us page: "The premise of this site is simple. You have worked hard for the money you have and we want you to keep as much as possible while getting the most out of every dollar you do spend. Chances are, however, you have never taken a class on how to save money. Saving really isn't that difficult when you have the information. That's what we're here for...to give you that all important information so you can take control of your finances and save as much or as little as you desire..."