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While teaching advertising, I've come to be quite a skeptic. Aware of the various methods of advertising, I tend to focus most on the Parable of Created Needs. What this advertising method says is that manufacturers create a need for a product, persuading consumers to purchase it because it's a necessity. Listerine succeeded in 1914 when it warned of halitosis, and products are doing it today. We all fall victim to this lure. While I love the smell of Febreze, I must admit that I truly could live without the product.
The Scrubbing Bubbles Automatic Shower Cleaner
I have yet to meet anyone who's agreed that this product works. That aside, the premise is that by hanging this automatic shower cleaner which requires several batteries to operate and pressing its button once a day, the cleaner sprays the shower stall thus cleaning it. The product costs between $25-$30 and lasts approximately a month. Considering it would take at most half an hour each week to clean a shower stall, the consumer is paying this product $12-$15 per hour to clean.
Toilet Brushes That Need to be Disposable?
Yes, toilet brushes aren't pleasant, but do they really need to be disposable after each use? I can find a toilet brush in most dollar stores, and even Walmart sells one for under $2.50. That coupled with a dip in bleach keeps it clean for a few uses. Prices vary around the country, but I found the Clorox Toilet Wand with two handles and six disposable heads to cost from $10-$12 with refill packs of six priced from $3.50-$4.50. Scrubbing Bubbles Fresh Brush with one handle and four disposable heads cost between $5-$6.50 and a pack of twelve heads cost $4.50-$5.50. The rough average is .97 per cleaning with a disposable wand.
Pure, Clean, Fragranced Air
Most everyone likes a home to smell nice, but the importance of smell seems to be on the rise. The Glade company lists twelve families of air freshening products. The commercial which depicts a family waiting for the Glade Wisp air freshener to "puff" another burst of scented air makes this product seem not only fun but essential. Yet, the cost may not be so fun. Each puffing dispenser costs $9.49 for .26 oz. of liquid. Febreze also has created several options to air freshening. One is the simple aerosol spray which creates a pleasant smell while killing harmful bacteria, Febreze Air Effects. Each 9.7 oz. can costs between $4-$5. The more advanced Febreze NOTICEable is a plug-in freshener which alternates between two smells. It's a good idea, but the original plug-in costs close to $10. The .879 oz. refills cost $6. That's a hefty price tag for sweet smells.
If it's a favorite product, then splurge and enjoy it. Products are made to make people happy. Simply evaluate the product's abilities and costs before making a strong consumer decision. Not every family is going to sit around and watch the air freshener puff; more likely than not they won't even notice it's in the room.
Editor's Note: What are some of your "favorite" products that you don't need?
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