You really don't need the house number until the signs are closer to home. You might just need the street name, or subdivision name with arrows to get people in the general vicinity. Then, be sure to put a sign at the end of the driveway, or streamers on the garage, something so that people know that you aren't just cleaning out your garage. It's embarrassing to look through the garage stuff at the wrong house!
Key places to put signage are: at grocery store exits, freeway exits, health club exits, and main intersections in your area.
The last few years, I've noticed fewer people come because of an advertisement in the paper. Take advantage of the free online advertising: Craigslist, eBay classifieds, TV news station websites (that have rummage trackers), local Bokoo sites. Mention that you're having a rummage sale on Facebook or Twitter or other social media.
Because you don't have to pay by line for the ad, you can include more information about your large ticket items. You can also post a separate ad for a specific item (such as a sofa) and say that it is at your rummage sale. Sometimes people who come to look at something specific will end up purchasing other items as well.
All in all, you can advertise as much as you want, but if you don't have good signage, they won't be able to find your rummage. So, get out your super-huge Sharpie marker, or use black electrical tape and make your arrows REALLY BIG and then get ready for your really big turnout!
By C. B. from Milwaukee burbs, WI
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It also helps to markon the sign the distance if it is more than a couple miles. Most people turn around after a couple blocks if they don't see the sale or another sign. But if they know they have to go three miles that is how far they will go.
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