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Is It Really Priceless?

Kelly Ann Butterbaugh

No matter what MasterCard executives want you to believe, those scenarios presented in their television advertisements are not priceless; in fact, they're quite expensive. The ads ask an array of appraisal questions all ending with the same answer - priceless. A dozen roses? Priceless. A seven course meal in a fine restaurant? Priceless. A night out with spouse? Priceless. I have a better question: who's believing that an $11 dessert of chocolate covered jalapenos is priceless? The person who isn't opening the bill at the end of the month, that's who.

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Everything Has It's Price

The goal of these advertisements is to convince viewers that price is not a question. If you really want something, if it brings you great joy, then it's priceless. The problem is that this type of thinking causes many people to smother in a mountain of debt. Paying your mortgage on time? Priceless.

While that moment is worth treasuring, the bill for it is not. Imagine having a dozen "priceless" moments in one month. Can you afford a few extra hundred dollars a month?

Find What's Really Priceless

There has to be a limit to your "priceless moments." Yes, it's a precious moment to watch your child run across the calm waves on a Caribbean beach, but it's equally as precious to listen to his laughter as you play a board game together at the kitchen table. Yesterday at a Halloween parade, a piece of candy thrown from a float bonked me on the head and fell directly into my son's goody bag. Now that was priceless - literally.

There are many truly priceless moments that can be found. Visa isn't accepted at any of them.

  • Watching the sun set - priceless.
  • Dancing to those old records - priceless.
  • Building a snowman - priceless.
  • Looking at family photos together - priceless.
  • Decorating for a holiday celebration - priceless.
  • Helping others - priceless.
  • Eating a simple meal at the table - priceless.
  • Sleeping in on a weekend - priceless.
  • Realizing your retirement dream because you saved your money wisely and avoided debt - priceless.

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By guest (Guest Post)
July 18, 20080 found this helpful

Ah, but I don't think you really watch the commercials. The point of the commercials is that things cost money but a feeling, emotion, moment etc. is the priceless part. NOT THE PURCHASE.

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July 18, 20080 found this helpful

Loved your post, thanks.

Reply Was this helpful? Yes

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