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MLM Success? - The Dollar Stretcher

By Gary Foreman
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Date: 07/28/2004 Topic: Budget and Finance > Employment  
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What do you think of MLM businesses? I have been approached by an IBO. As much as I'd like to do it, I am still ambivalent. In addition, it's hard to do in-depth business research on the net. The stories might be true or not. I want hard reliable evidence so that I can be sure that the business would be good for me.
Lorena

Many of us have asked the same question. Could I make money in a multi-level marketing (MLM) program?

It sounds as if Lorena's IBO (Independent Business Owner) friend has told her how much money she can make. They'll probably have charts, graphs, testimonials and projections. And will explain how she only needs to make a few sales and sign up a couple of IBOs to have a steady income. I'm sure that her friend believes every word they say.

But, any business start-up should be carefully considered. By some estimates four out of five fail. So Lorena is wise to move cautiously.

Plus, the structure of MLM is the same as the structure for a pyramid scheme. That's not to say that all MLMs are pyramid schemes. They're not. But, sometimes it's hard to tell the difference until you get familiar with the organization.

So how can Lorena tell if she should go forward with the offer? I'd suggest that she answer three questions. Only if she can answer all three with a 'yes' should she proceed.

First, Lorena must decide if she's cut out for multi-level marketing. Her IBO friend will say that she'll need to be intelligent, resourceful and motivated. All of that is true.

But, Lorena will also need to be the type of person who enjoys meeting lots of people. And, she'll need to try to pitch those people on her product. Even if it means losing some of them as friends.

She'll also need to be able to handle lots of rejection. Any honest salesperson will tell you that they fail more often than they succeed. Especially when you're promoting MLMs.

Is Lorena prepared to operate a business? Running an MLM is easier than starting many other small businesses. But, it will require lots of time, effort and energy. Will Lorena begin to resent evening 'motivational meetings' that take her away from the family?

Next, Lorena needs to evaluate the company. Will it provide a quality product and support her efforts for the long haul?

If the company is publicly owned, she'll want to check it's financial reports. If it is privately owned consider their financial reports with suspicion. The reports are only as good as the people who produce them.

Find out what percentage of the 'business owners' renew after the first year. If you can get an honest number you'll get a feel for the failure rate of IBOs.

Divide the total sales by the number of IBOs. That will tell you what the average IBO sells. Compare that to the projections that you're given. If the projections are much higher than the real numbers, try to find out why that's so.

Compare the revenue of 'real' products to the amount spent on 'motivational' tools. If you can't find it in the company financial statements it could be that the company doesn't want you to know.

Ultimately, Lorena will need to decide whether she's willing to trust the company with the business she's building. If they go under she's out of business. And if they change the commission structure there won't be much she can do about it except start over with another company.

The final step is to look at the products or services offered. One problem with many MLMs is that they don't offer a unique product or service. Not only are there many competing products in stores, but there are many other people trying to sell the same thing you are. The only advantage you have is your personality and willingness to work harder or smarter.

Lorena might want to ask herself how many different products does she buy from MLM businesspeople. Probably not very many. Remember that you'll be asking people to change their existing buying habits. They won't do that without a good reason.

Only if Lorena is comfortable with herself, the company and the product should she go forward. You'll notice that there are very few MLM success stories. If it were as easy to succeed as most proponents claim, you should find quite a few MLM companies that have reached widespread success and know people who are living large on their MLM commission checks.
About The Author:
Gary Foreman is a former financial planner who currently edits http://www.TheDollarStretcher.com website and newsletters. You'll find thousands of articles to help stretch your day and your dollar. Visit today!
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Post by dbneeley (3) | (03/20/2005)
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If you happen to explore the link above, the "stayinhomeandloveinit" one, you will discover as I did when I went to an "opportunity meeting" for the MLM involved...a HUGE emphasis on the "money making" and a SMALL bit of product information. Perhaps they actually have product information on that website that I could not find...without giving my personal information and then being beseiged by someone wanting to enroll me.

There are several indicators regarding an MLM program you should explore carefully...

1) Would you actually use the products offered at the prices they sell to the public for? In other words, "is it a good deal?"

2) What is the investment you must make?

3) Do they offer you a larger "override" if you buy enough product up front? (This is a particularly bad sign...called by the various Attorneys General "front loading." There are still people with overpriced water purifiers, among other things, piled up in their garages that they could never sell...

4) How many individuals does the person who wants to "sponsor" you work with at any given time? If there are too many, you may find the help you receive is extremely little...often lessening your ability to make any real money with them.

5) What sort of products are they offering? Usually, only the products that are normally sold at a very high markup at retail are particularly good for MLM...because of all the commissions paid, the cost has to be a small percentage of the retail.

6) Are the products a consumable, or a "one shot deal"? In other words, is there any possibility of a resale to the same customer?

7) What percentage of sales goes to retail customers, and what percentage to "distributors"? The higher the percentage that people buy because they like the products, the more likely it is that the business will last.

8) Does the company drop-ship to you as orders are submitted, or must you stock merchandise and, thus, have a considerable amount invested in any given time?

9) Are you comfortable with the people involved? Remember: if you become heavily involved in an MLM program, you will usually find your relatives and friends reluctant to have you around. Soon enough, the large part of your circle of friends are involved in the MLM. Many of these folks are tremendous individuals--but unless you seek to "sell" your friends, co-workers, relatives, and other acquaintances you are not likely to persist in the business...and there are repercussions to that.

10) Does the "pitch" you hear revolve around the products, or the money-making opportunity? Those MLM programs that prosper over a period of years generally are highly product-centered. Honest enthusiasm rubs off and moves merchandise, and the money usually takes care of itself--but people who are hesitant or embarrassed to tell you about their products are usually best avoided.

and finally,

11) How readily do the people pushing the program admit that their company is an MLM marketer--or, in fact, how quickly do they even tell you whom they represent? If they have a worthwhile opportunity, they should be up-front about it and not seek to gain people by deception.

I should add, I suppose, that I worked for a year as a consultant for a nutrition-based startup MLM. They and I parted company when my emphasis on moving product was strongly overshadowed by their emphasis on making money...and they lasted about six months after I left because their product stayed in the warehouse rather than going to customers.

As for "discouraging" people...folks, if you are discouraged about MLM up front, you are better off in another line of work.

David


Post by venus21794 (3) | (10/30/2004)
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This just might be what you are looking for:

I am home, I am working, I am happy and you should be too. Let me share with you my Team, how we help you work from home around the important things in your life.

http://rebecca.stayinhomeandlovinit.com


Post By Joe (Guest Post) (07/28/2004)
I think the important thing to remember is that an MLM job is a sales job without a salary or benefits. So if you think you are a great sales person, you might be able to make it work. If you are not a good sales person, look to spend a long time learning how to become one. A lot of people who would never dream of being salesperson purchase MLM packages and never make back their money when you consider the time they put in.

I would recommend that people keep an hours log. Track the hours you spend working your MLM throughout the month. At the end of each month, add up all the money you have made, then subtract all the money you have spent (include business supplies, cell phone minutes, 30 cents per mile if you had to travel). Then divide that by the total number of hours to determine your hourly wage. Keep a log each month and then you can look back and see if you are making progress.


Post By (Guest Post) (07/28/2004)
I find this article to be very negative. I have been very successful in an MLM and have been retired for several years. Quite a few others are just as successful. Our company sells thousands of products and is one of the top ten highest selling sites on the internet. So be careful not to turn someone off who could be helped financially by something like this.


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