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I own and operate a bed and breakfast. Since there are people in my town that will never need to stay at my bed and breakfast I still like to offer them a taste of what I have to offer in the event that relatives and/or friends might need lodging.
So when I have left over muffins that morning I bring them with me and offer them at the bank, the hairdressers, the dry cleaners, the grocery store clerk, etc. It's simple marketing but I've received many referrals doing this. Also add your business card when you give a muffin to each person.