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To OliveOyl, You're right about buying the cheap cards, but there's always something special about greeting cards that are truly personal such as one made with photos.
I also make my own greeting cards and use the Hallmark software often. It prints the Hallmark logo on the back of the card. To people who don't have the printer, etc. it could be expensive to start out. I just bought a new 3-in-one printer for $5o.00 included the ink. I wore my old one out. But if you do have these things, it can be very rewarding. I have a hard time trying to find just the right card with what I want to say, and if I find one close to it, it usually costs me $4.00 plus tax. The paper and envelopes do last a pretty long time if you buy them in packs, and I refill my own ink cartridges. I have had many compliments of the handmade, specialized cards I've given and it cost me next to nothing per card.
I love making my own greeting cards and the recipients always tell me that they treasure them. I buy cardstock and envelopes cheaply from Wal-Mart and of course my printer and ink are there anyway.
To buy a really nice card is $4 or $5 a pop and I can make an exceptionally nice and personalized card much cheaper than that. I use photos,clip art, what ever is appropriate to the person and the occasion.
It's true that you have to buy the computer/printer/card stock/ink, but if you already have indulged yourself that luxury, it really is more fun to make greeting cards. They really say what you want them to say. Instead of spending time at the card aisle in the store trying to find the one that says something close to what you want, you could spend the time making one that expresses your feelings exactly. Plus, it's fun!! It is entertainment that serves two purposes.
So, those of you out there that have the computer and printer already, give it a try!! You might have fun!
It's a nice thing to make your own cards out of your own photos, but it is not frugal. You have to buy ink, paper, and a printer that does this and these items are costly. Not everyone has this equipment at their disposal. I see nothing wrong with purchasing greeting cards at 2/$1 from the dollar store.
I do like the idea of making gifts--very frugal and people appreciate the personal touch. I made an apron as a birthday gift for a friend and she was thrilled with it.