In starting a coffee shop, would investing in pour-over filtered coffee be cheaper than espressos? Making it less fancy, would it be more affordable and encourage people to come to the coffee shop more? Like in Brazil, for example, the "cafezinho" is a shot of strong filtered coffee, and it is way cheaper than a espresso. Comments?
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Opening any business requires much research and many questions. Your questions here indicate that you would prefer to operate an inexpensive coffee shop serving cheaper types of coffee as compared to expresso, etc., type shops.
There are many questions that you need to answer well before deciding on coffee expense. Shop location, suppliers, overhead costs, advertising costs and many other considerations are crucial to success. If you plan to serve cheaper coffee and other items, then your shop would certainly not do well in an expensive location. You must decide exactly what you plan to offer and what type of customers you want to attract. Your answers to these basic questions will then lead to what preparation you need to do in opening a coffee shop.
You need to do market research and find out what kind of shop is popular in your area. In the area that I live, regular coffee is far more of a money maker than espresso. One or two cafes offer the fancy coffee, but all of them offer regular coffee, and sell much more of that.
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