How about portraying the the scene from Miracle of 34th Street with the US Post bringing in sacks of letters addressed to Santa in court - having people dressed to play the main characters in the movie and others dressed as elves? And a big sign saying Macy's on one end of the float - with the store window with lots of toys, and Gimble's at the other end - same type of window display (toy trains, dolls etc..)
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