|
1. Guerilla Advertising: Make lots of signs to post around your neighborhood before the morning of your sale. The sign should include your address (obvious yes, but easily forgotten!) and directional arrows pointing the way.. Printing them on bright colored paper or coloring them in makes them more attention grabbing. After the sale, be a good neighbor - remove and dispose of your signs.
2. Wherever possible, price your items ahead of time and label them. People are likely to buy more if they don't have to ask you "how much is this?" twenty times in a row.
3. Use removable stickers for pricing (drafting tape also works well for this). Damage from a price tag might lose you the sale!
4. Be sensible when pricing.A yard sale is not the place to sell a valuable antique for its true value. People go to yard sales because they want a good deal (we're talking a couple bucks to 10 cents for most items and possibly twenty dollars for furniture). Make sure they get one. Otherwise, you may want to sell your item through another type of venue.
5. Have a bunch of items that seemingly have no value? Throw them in a big box or on a table and label it "Free." Your generosity will endear you to customers and make them less likely to offer you a ridiculously low price for the items you want to sell.
By Lisa Trudeau
| 
