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How To Limit Holiday Buying Impulse and Recover Lost Money

Steven Boaze

Regular Buying on Impulse will skyrocket any type of Money management system. If you are one of those shoppers who finds, too often, that items you don't need have just followed you home from the store, then you're one of many millions of people who have the "Impulse Buying Syndrome".

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Amazingly over 40 percent of all in-store purchases are completely unplanned. If you spend $50 a week in the grocery store, there's a good chance at least $20 of that will go for impulse items. That's $1,040 a year!

Retail-merchandising techniques encourage impulse buying and certain products are sold largely on their impulse appeal; it is no accident that such items as candy, batteries chewing gum are displayed at the checkout counter.

If you carefully plan your shopping in advance (make a list and stick to it), you're much less likely to react on impulse. Another proven way to combat impulse spending simply is to pace yourself when shopping, especially the during the holidays.

Before making a major purchase, it is essential you research the product and have an idea on what the item should cost. setting a fixed amount aside (mentally or actually) for that particular purchase.

Before making a purchase, ask yourself:

1. Do I really need this item?

2. Can I really afford it?

3. Have I done enough comparison shopping?

4. Is now the best time to make this purchase?

5. Should I pay cash or go into debt on the installment plan?

6. Should I use my credit card?

7. Is there a less expensive way to borrow the money?

A prime time to shop for many expensive consumer goods is always after Christmas. Big post season sales start in January, but February can be even better for shopping. It's in February that consumers begin to receive their deferred-payment bills for goods that they charged at Christmas. They make a point NOT to go shopping. Most retailers anticipate the corresponding drop in sales and mark inventory down to keep it moving.

This is When You Make Your Move!

You get nothing extra for the additional money you spend. That money becomes a higher gross profit to the retailer, extra cash in their pocket, and less for you to invest or to spend on yourself or your family and friends. Put yourself in control of your purchases rather than letting merchants, other people, powerful advertising, or random impulses dictate how much or on what you should spend.

Take advantage of seasonal fluctuations in retail sales or on the internet as well. Buy a new car when dealers advertise rebates or low-interest financing or when you can get an attractive loan in terms with your bank. Buying in the late fall, when dealers offer major discounts on existing inventory to make room for next year's models. Make Sense?

Most shoppers know it pays to buy your wardrobe out of season. you can predict shifts in demand for many goods and services and structure your spending accordingly. Most items such as electronics, furniture, heating/cooling systems and most other items move in seasonal cycles.

If you really want to control impulse buying, especially during the Christmas Holidays, think about the lost money that you will never recover. Plan ahead and you will save you a lot of money.

About The Author: Steven Boaze, Chairman, is The Owner of Boaze.com Corporate Web Solutions Which houses Web Development services. Steven is also the author of two successful Books along with numerous articles on Marketing and Advertising published by Boaze Publishing.
http://www.boazepublishing.biz 
Copyright © 1998-2004 Boaze.com

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