Ideas for Running and Promoting a Bar

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Promoting a new business may require not only a good business plan, but the ability to be flexible with you ideas if some fail. This is a page about ideas for running and promoting a bar.


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December 26, 2008

I need advice on how to manage a new bar for guys. There is a turn out. I really love my town and need to make the people here happy.



By Carol (Guest Post)
December 26, 20080 found this helpful
Best Answer

How about making a drink of the week. Try new cocktails at good prices. There are some neat drink like Oreo Cookie, creamsicle that people never try but if it is the drink of the week. Also make sure bar is clean nothing worse than going into a gross bar.

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December 27, 20080 found this helpful
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Try to get the local newspaper to do an article about you, also try to get your local TV and radio stations to interview you.

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December 29, 20081 found this helpful
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Seriously consider a NO PERSONAL CHECKS policy! We have had to start declining checks due to bad check processing fees. People will need a lot of signs to be aware of this one rule but it will pay off for you in the long run. (Permanent lettering on the door) The key to a good bar is a good bartender/waitress! Someone personable, and friendly, with a trustworthy background! Stealing from the bar, for staff, is too easy! Remember, one attribute DOES NOT make up for the lack of another! Find someone who will help make your bar a profit just by being there.


Also, train your people, and be a good boss. They need to know of their responsibility to the law to protect themselves and the bar.
Have a "BARRED" list, where it takes two strikes and your out, for people who cause trouble. We do a 30 day suspension for the first fight/offense, and barred for life on the second fight/offense. Keeps Johnny Law happy and other customers too!

We also use larger glasses for mixed drinks and do a shot and a half pour, charging mid-price prices. That is all about appearance, and giving the customer a good deal, and keeping your bartender busy but not too busy to attend other customers.

Have a recipe book on hand and see to it that the bartender knows a few of the popular recipes. They will be asked to suggest something good, and should have something memorized. If they ask what the customer usually has and they say, Harvey Wallbanger, a good bartender will know what's in it and can suggest other drinks based on ingredients.


Another thing I can't stress enough is cleanliness! CLEAN IT! The type of customer that doesn't mind the nasty bathroom, is NOT the type that will help promote your business. Good Luck!

P.S. I am taking with me the advice to offer new bands a chance to play for free entertainment, but will need to hear a recorded sample first! Bad bands will ruin the atmosphere and drive even your most devout customers out the door!

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By Leah (Guest Post)
February 11, 20090 found this helpful
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I have bartended for 13 years in small pubs on the Gulf Coast in Florida. With the constant pouring-in of tourists, locals night is big around here. Happy hour drink prices all night and bucket beer specials. $10 for a bucket of 5 domestic long necks.


Also, talk to managers of local hotels. S.I.N. (service industry night) is usually for other bartenders/wait staff in town, but you can include people that work for the hotels and they will be happy to promote your bar. Also, have a 'second drink is free' promo for people who have a receipt from the local hotels.

Funny movie night is great for Thursdays here. Thursday is dart league night so half of our bar is taken up for darts, but you can put a tv on the other side and show a movie... beats watching the CNN ticker when there's not a game on. Poker night, beer pong, open mic... all of these are fun and bring in different crowds.

Sundays are good for $2 plate day, cook some easy foods, have regulars bring in pot luck stuff and BBQ. Have a special food price for people on bikes. Our Harley group rides every Sunday and the boys love to have some kind of special for them. I wouldn't do a drink special for bikers, you don't want to promote drinking and riding, but food is always a plus to someone on an all day ride. Hope this was of some help, Good Luck!

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By Mark H. (Guest Post)
February 16, 20090 found this helpful
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I run a large bar in Spain and my hardest task was increasing daytime revenue. For the past year we have offered a $2 deal from 10am till 6pm which includes a coffee and free brandy. We get a very cheap brandy but tastes good and this goes down a storm, the profit might not be great but customers come back at night time when drinks are full price, good promoting by your staff in the day can increase revenue at night.


We also offer a loyalty card, we give customers a small card (Branded) and we stamp it every time they buy a drink, collect 9 stamps and they get a free drink to the value of $6. They collect stamps day or night sometimes they fill it in a day and other times over a week... but they come back, that's for sure! Have a look at our website for more ideas.

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December 26, 2008

My niece just bought a bar and is looking for ideas to attract more customers and get the town to know the new bar and owners. I don't drink and would love any ideas someone could give me on what to do for fun and getting the business going. Ideas to liven up the bar and get the customers wanting to come and have fun even if they don't drink would be great.

Needy from Mount Ayr Indiana



In the bars I've visited due to friends who have a band, I noticed the bars filling up quickly with patrons. There are a lot of young unknown bands out there. Post an ad in the paper, or if you have a sign outside, post it there. There could be free nights for any band that wants to entertain. No cost to owner. Those bands want recognition, so they are willing to perform for that, in the hope of getting hired.

Also, you can post an ad for paying bands, but, they have to give you a demo, so you can judge to see if the band is good. One bar I went to, had different bands for different groups. One band played oldies for older folks, another night, they had slow dance type of music. Some nights, they had sing along bands. There are endless possibilities. Entertainment is always a plus. My friends get invited to different bars to do their gigs. They invite me all the time and it is a big difference from bars that don't have that quality.

By Esther from NJ

Happy Hour

These are all good tips and ideas. One that wasn't mentions was a happy hour. It gets people in the bar. Because they are new owners, it might be good to put a sign saying it has new ownership. If the old ownership had a bad reputation, it could be keeping people away. Good friendly service is very important. People like to feel like it is their bar.

This is one area where newspaper advertising is useful. It costs a lot but advertising for a month with an ad in the same place in the paper would probably be useful. Mention in the ad to "Mention this Ad" for 10% off or something like that. Then they know how many people are actually seeing the ad for their information on whether or not the ad is bringing in new customers.

A friend of mine with a restaurant would give out coupons to his employees. They were to only be used by their friends or family and only a one time deal. So much off on an order or a free entree. It gets new people in and family and friends of the staff can be new customers. He would use business cards and write on the back of them so he knew the offer was his. This only costs the discount on what is sold there.

By Susan Sanders-Kinzel

Offer Rides Home

If it's a smaller town like the ones around us, then offer a free ride home to people who've had too much to drink. A local bar does this and not only does it let the customer know the bar cares about them, but it also keeps someone from driving a car that had drank too much. I'm not sure how often they actually drive someone home, but it is still a nice gesture to the patrons.

Dance Floor

I don't drink but love to dance and wish more places would make their dance floor and entertainment areas more friendly to those who don't drink. Aside from this you could re-create some shows from TV like American Idol. This would take a lot of planning and effort but would definitely be worth it.

Get local radio stations involved and sponsors for the event. Talk to your vendors see what promotional items they can give you for free. I don't know what your local laws about Sunday's are but you could open the business up to teen night (of course no alcohol). I'm not sure who your targeted customers are and what the vision was when opening the bar.

By Angelique Farmer


I've been a bartender for many years, and even though I have not owned my own bar yet I have managed a few! What you need is a few very simple things. It may cost a little extra but it's so so worth it in the end!

Trust my words. Get some friends, family, staff in fact to get out there and hand out very simple cheap flyers with your bar's details. Name some things your bar offers such as live bands is must if your keen in that kind of thing. Other stuff is ladies night! That's a huge one! it will get your patrons in quick smart. Be gentle on ladies drinks on ladies night if budget permits! It will blow your quiet night sky high!

By Big T

Buy One/Get One Free Happy Hour

I have been managing a small pub for some time. It has always been quiet, putting a happy hour on really helped but what really got customers in was buy one get one free happy hour. You don't really make money in that hour but you've got people in there and they will stay.

By Charlie

Don't Target Teens

Unlike what some of the responses have suggested above, do NOT promote themes or events targeted at people not of legal drinking age. Younger people cannot purchase alcohol. If you compare your potential sales of soda and juice at full capacity, to that of an average night of alcohol sales, they will probably not even be close. Younger people love to party too, which means that they will often show up already intoxicated and will not provide any benefit to your business. Younger people love to fight and start fights, thus you will need to hire and staff additional security to keep everything going smoothly. I have worked in a bar which occasionally would book 18+ events and it was always a horrible night for profits and for everyone who was there. Hope this helps.

By Justin

Pub Quiz

I own two bars, one a honky tonk bar in Brooklyn the other a regular martini bar. One of our busiest nights can be the Mondays which typically you need to work hard on drawing people out. Do a pub quiz, people who drink or not love it. It can be a lot of work but it can be rewarding also, keep the questions fun and pop culture minded, remember your target audience. Another one we are trying and its actually working is a white elephant sale on the Wednesdays, its like e-bay live, people bring there stuff and you have an auctioneer with gabble and all hawk there goods, good to keep it fun. Hope these suggestions might help good luck in your venture.

By Hank

Lighting and Music

I'm just about to manage a bar for the first time. The one thing my boss has always said is the lighting and music creates the atmosphere, so keep lighting low and the music not too loud but loud enough so people can dance if they want and also other people can still hear each other talk.

By Norma

Live Entertainment is a Winner

I own/run a bar in a small yet seasonal tourist area in the pacific. I have found live entertainment is always a winner. Trying this on a week night also helps.

If able to get good bands this will create a regular night for your bar outside the busy weekend nights.

Pub quiz is also a winner appealing to all age brackets, it's lots of work but worth the effort.

Being a Mexican bar, I also sell $2 tacos on Tuesday, they are smaller meals with small margin but it gets them in the door, and am yet to see someone just eat 1.

In previous pubs we also ran a live mic session, either with bands/singers or comedy nights. There's plenty of young talent out there waiting for their 15 minutes of fame. You never know you could give the next big star their break.

By Matt

Hat and Tie Nights

We have a box of random hats for Hat night, a box of tie's for tie night, we have great success with bands, look they are out there! The bar I work at only holds 80 people and its a small community but we have a blast! 80's night is coming up and another one is "oldies" night, all oldies all night. Its almost like a sing along. I am also brewing up an "Air Band" competition.

By Dragas

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