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LeeWards is now Michaels. I am the daughter of the founder/CEO (and my uncle was the VP.) They started the company at a time when silk, for parachutes, was still in high demand, although the war was over. This allowed him to stay profitable, as he sold the silk to those who needed it (stockings) etc.
My dad started one of the first catalogue businesses in the country. I can still remember seeing his customer list on cards-like the old card catalogues in the library. He was one of the first who switched to computers and hired people to do punch cards.
He was always thinking of the customer: before he allowed a "kit" to leave he had checked out the instructions with the line operators. If they didn't understand the instructions, it went back to the artist. It had to be accessible. My dad was the salesman; my uncle the day to day guy. My dad introduced silk flowers to the US. He made a connection in Hong Kong and brought the products into the US.
None of us wanted to run the business. It was sold to General Mills, which in time, devolved to Michaels. My father retired to Spain, my uncle to a place in Ill. Each of them mourned the loss of the business.
I worked there, at minmum wage through numerous vacations. I remember working to fill orders, and always wished that I had roller skates to get around. It was tiring. I miss it now but that is likely nostalgia.
I am thrilled that someone remembers LeeWards. It was a great place. I only wish it were still in business.
Does anyone know if the craft store LeeWards is still in business?