Understanding Bread Ingredients Label?

Category Bread

On the front of the loaf it states 100% whole wheat. On the ingredients it only states whole wheat. Is this not made of 100% whole wheat?

By Barbara M


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February 4, 20130 found this helpful

Was the wheat first in the ingredients listing? In the US whatever is listed first is the majour ingredient in the finished product.

Also, labelling laws in the US mean that they can say 100% whole wheat if whole wheat flour is the main ingredient OR if 100% whole wheat flour is one of the flours used to make up the bread-read the label to see if any other flours were used. Nowadays it's rare for a company to claim to be 100% whole wheat if the product also used another flour but some companies do it hoping you were distracted and comforted by the '100% Whole Wheat!', and won't bother to check the label before reaching the check-out counter.


It's as though they're saying in big letters on the label-'Huzzah! We used 100% whole wheat flour so this is a really healthy loaf of bread!' and then in very small letters in the ingredients list you find-'Well, ok, but it was bleached and we also used bleached white. And we used an awful lot of salt and other products to excess to make the cheapest thing we could to sell to you at the highest price whilst still being able to claim 100% whole wheat in big letters'. Really-really small letters, and of course they aren't that honest, lol, you have to understand what you are reading on the label.

The labelling on foods in the US and the UK are very confusing especially if you are on a restricted diet because even today manufacturers have a lot of leeway as to what they can say on the label. Have a read at the following link to understand more about labelling in the US:



Read here for the rules in the UK:


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