My husband and I are starting a food business from home. I do the baking, cakes, pastries, cupcakes, etc. and he's the cook. He specializes in gourmet fast food and American food with an Indian twist. We are looking for a name for our company and needed some unique suggestions.
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Indi Fusion Bakery and More.
Thank you.. we've gone with Dmellos' Meat & Sweet Treats
To me, I think it is a bit hard to combine selling food and bakery with a combined name.
It may be better to focus on one name at a time, but that's just me!
Classic Indi-American Gourmet Eats & (example your name) Roch's Bakery Fusion
Thank you for your input..
we've gone with Dmellos' Meat & Sweet Treats
Love your name choice!!! Wishing you all success!!! I hope your rules and regs for this type of business are much better to work with than in the US. Ours are very challenging!!!
I agree with 15mhhm15.
If you were starting a restaurant and had a mix of foods and desserts it is one thing, but selling totally different types of items as a home based business could really confuse people.
Confused buyers is one of the biggest reasons businesses fail. I just finished a 6 week class on this very topic through my local small business development center and that point was driven home over and over.
If you haven't contacted a SBDC I strongly recommend you get hooked up with one in your area and have them guide you so that you ARE successful!!! They have amazing services that are available (some free or at very low cost).
This link can help you find the one closest to you, if you are in the US:
As for names....
If both are going to be Indian American, you can try something like
Indo-American Fine Dining and Baked Goods
If it is only the meals with the Indian/American twist, then you should find two names like:
Indo-American Fine Dining
and
Delightful Desserts by (your name)
Wishing you all the best!! Post back what you decide!!
We are located in Mumbai India. The business were trying to start is a kind of Tiffin service with indo American food. There are a lot of office buildings around where we live and home cooked meals is what a lot of people crave. So we are trying to cater to those needs. Thank you for ur valuable inputs.. we have a lot to consider.
Sounds like you have a good idea.
Will you be taking food to the people when they call or will you be serving from your home?
Just curious as we in America could never do something like that - our inspectors would shut us down very quickly (food safety mostly) if our house was not set up according to rules/laws and that is always complicated.
I owned a large restaurant years ago and it was really difficult to do everything according to their rules for handling food.
If you are catering, do you have some type of equipment to keep food warm while delivering? Seems like this would be essential.
Since you are fairly new to "selling" food I thought I might remind you that portion control is often a big key to success in this business.
You should know just how much of each type of food you can serve and still make a profit.
You can only ignore portion control at the end of the day and you have large amounts of food that will have to thrown away (or that your family or friends cannot eat). In that case you can add more to a serving but be careful or you will have no profit at the end of the day. This takes a lot of practice unless you use a scale and nobody likes to do this. One secret; use the same serving utensils everyday so you know when the amount is correct - or almost.
It does not appear that you are in the US so any names you decide on should be related to how people in your area eats.
You say "home based" but you do not say where you will be serving this food and since some of the cooking your husband does is "fast food" it seems you will be cooking it for immediate serving? Possible a stand or trailer?
We have so many rules and laws in the US for serving food that it would take "forever" to get approval for all the different types of food you mention.
Home inspection would be a mandatory thing - cleanliness / safety / where food is stored / where food is prepared / and on and on. That is why I do not believe you are located in the US.
No matter where you are located food preparation is a demanding business (I owned a restaurant in the US years ago) and, due to the prepared food that is not always sold, the profit margin can be very small so I hope you are prepared for this and know how to keep from failing in a very short time.
Keeping excellent records is a key to making a profit in the food business so that you know you are not selling a food item that costs more to prepare than you are selling it for. This is a common error.
Food business (almost any kind except high end restaurants that serve wine/liquor) in the US has a profit margin of 3-5%. This is usually a shock to most people but then this % is usually associated with a restaurant and not a take out or food stand.
You cannot always serve left over food the next day so I hope you are banking on your baked goods as the money maker in your business and will try to select a name that is short but includes baked goods in the title.
Your name selection should be decided by how/where you will be advertising.
If it is on flyers then a good description would help. If it is on the Internet (?) then you will need a short catchy name with a short "trailer line" description.
If it is just a sign on a door or stand then a short name with type of foods served listed under the name.
If you are in the US, or, another country, try to select a name that will fit your community as these are the people you will be serving.
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