Who Makes Private Selection Rosemary Crackers?

February 23, 2022

What bakery produces Kroger Private Selection Brand Rosemary Entertainment Crackers?



Silver Post Medal for All Time! 267 Posts
February 23, 20220 found this helpful
Best Answer

According to this article from 2018, Kroger makes many of the products themselves. It sounds like this is a big part of what made them successful to begin with. There is an overarching brand called "Our Brands", that encompasses all the private brands that they sell; Kroger, Private Selection, Simple Truth and more.

However, they may very well outsource certain products to other manufacturers. About 60% are manufactured by someone else, although these appear to be the non-food products in general. They take great pride in their baked goods, including crackers so I suspect they manufacture them directly.

You could ask at your local store the next time you go in. Many times, the employees know who makes what and have no problem sharing it with you. My local store told me once that the store brand milk was from a local dairy. The price difference was about $2 for the same exact milk.


Do let us know if you find out for sure. :)

Reply Was this helpful? Yes

Gold Feedback Medal for All Time! 949 Feedbacks
February 23, 20220 found this helpful
Best Answer

I'm always kinda curious as to why this type of question is asked?
Did you have some special reason as to why you wanted this information?
Jess has answered this with a lot of useful information but I did find an article that was published in 2017 that seems to have a lot of Kroger's "private' information. Here are some comments;

"Premium private brands emerged at Kroger after it acquired the Private Selection brand when the grocer acquired Ralph's supermarkets in California in the late 1990s.


Kroger also guards its private label business as a critical asset.
Kroger can afford to keep premium and other house product costs low because there's no middleman. Kroger operates a network of 38 factories in more than a dozen states, producing nearly half of its house products itself. The rest are produced for Kroger under contract."

Reply Was this helpful? Yes

Bronze Post Medal for All Time! 140 Posts
February 23, 20220 found this helpful

There is a reason why it is called Private, this information for Kroger brand products, will not be listed. They are like many other store brands out there that keep this info to themselves. Others link there products with other manufactories that have there own line of bakery products, and they are contracted to produce for chain stores.


Sometimes they are mentioned and other times just the chain stores company name. That company (Kroger) in return will contract for the privacy and rights of there product. When searching there products , much is all over the US and Canada for production.

Reply Was this helpful? Yes
Answer this Question
In This Page
Consumer Advice Tips for ConsumersMarch 8, 2022
Halloween Ideas!
Thanksgiving Ideas!
Ask a Question
Share a Post
Better LivingBudget & FinanceBusiness and LegalComputersConsumer AdviceCoronavirusCraftsEducationEntertainmentFood and RecipesHealth & BeautyHolidays and PartiesHome and GardenMake Your OwnOrganizingParentingPetsPhotosTravel and RecreationWeddings
Published by ThriftyFun.
Desktop Page | View Mobile
Disclaimer | Privacy Policy | Contact Us
Generated 2022-10-25 20:27:44 in 4 secs. ⛅️️
© 1997-2022 by Cumuli, Inc. All Rights Reserved.