Take advantage of a store's "loss leaders." These are sale items the store is selling at such a low cost they may even be losing money on them. These items are priced so low to get you into the store, with the hope that you will keep shopping for regularly priced items. I buy only the sale items and usually save over 50%! (my regular grocery shopping is done at a "rock-bottom, no-name brands, pack-your-own-bags" store where I generally save 40% compared to national chains)
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