These dolls were sold as souvenir dolls and the market is flooded with all versions of this doll.
I did not see an Apache Chief and I did not see very many sold dolls and most sold for under $12.
eBay history of these dolls shows the average doll like this stays listed for sale/unsold for an average of 18 months and most will never sell and will be removed by sellers.
You could list your doll at $25 + $3 shipping and if not sold after a few weeks just lower the price and wait again.
Be sure to put Apache Chief (Number is unimportant) Carlson Dolls, Tag, Not a Toy, size/measurement, description.
You will need several good pictures also.
List on Facebook Marketplace, offerup, letgo, etc.
Here is a little history on the dolls: historicaldolls.blogspot.com/
Sadly they have not held their value and most sit unsold.
If it was mine, I would start at 15.99 and take best offer, which may be as low as $2-3.
Thanks for sharing!
There are so many dolls listed online it makes it so hard to try and sell dolls these days. I do not that Native American dolls seem to sell a bit faster than other dolls listed. Still, the doll is mass-produced which makes it even hard to sell right now. Not a lot of people are buying these types of items online and the market is currently flooded. You can start off by listing the doll for $35-50 and see if you get any takers. If nobody is interested in the doll you can try and do an auction bid and start the bidding at $20. if this still does not work them try to sell the doll locally. Normally this works a little better when a child sees the dolls and asks for it.
This is a rare doll, and yet online sales are not doing that well because of so many online . They put there offer price, and final sell is much lower. Here is a link to the leading sites and posted native American dolls - and asking prices