WashingHair Tips

Use Less Shampoo By Avoiding "Repeat"

This is a fact I learned at least 30 years ago, maybe more. Re: the amount of shampoo you use when washing your hair. Everyone seems to follow the instructions of washing, rinsing, then repeat. Do you know why it says that? Years ago a shampoo company wanted a way to increase sales. They held a contest with suggestions from the employees. The winner was the person who suggested adding one word - repeat. Prior to that time it was not on the labels.


By adding the word repeat, manufacturers doubled their sales because you were using twice as much shampoo. So, to save money go back to the old instructions 'wash, rinse'. Of course if you were mud wrestling or something that would get your hair that dirty, then I would 'repeat' too.

Source: Too long ago to remember where I heard it.

By knitter926 from Bloomington,IL

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August 25, 20090 found this helpful

I think you're the victim of an urban legend. While short hair or hair shampooed daily is fine with one shampoo, even hairdressers (like me) shampoo twice. The first time is to remove soil and whatnot like product and oil. The second is to really cleanse the scalp and rinse out loose skin and product from the hair.


Maybe people think we all cheat, but our backbar supplies are the highest after chemicals. The error that most people make is using too much. So cut it in half, but one shampoo only leads to scalp buildup which in turn leads to thinning hair and dandruff. I have no doubt someone wanted to cut costs, but what really costs is quantity. Use less, and spread it around.

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August 26, 20090 found this helpful

That's really odd that as a hair dresser you agree to shampoo twice. My sister-in-law (also a hair dresser) also said once is enough. Perhaps just for short hair? I only shampoo once and my hair gets real clean. I do however rinse very well. I have no problem with dandruff or thinning hair.

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August 26, 20090 found this helpful

I find that because your hair gets dirty and oily, that the water and oil don't let the shampoo mix well, and that the first one is not effective. If you use more shampoo for the first one, it's still using more shampoo.


I loved the Videl Sasson shampoo, conditioner and finishing rince all in one, but have not been able to find it over the last several years.

As usual, I google things so this is a link you might all find interesting.


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August 26, 20090 found this helpful

Doesn't how dirty or how often you wash your hair have anything to do with this?

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August 26, 20090 found this helpful

Good point Lynn. After I've been mowing or weedeating, I wash my hair at least twice!

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August 27, 20090 found this helpful

I have short hair and need to wash it every 3 days. Even so, the first wash never leaves it clean.


I use a cheaper shampoo for the first wash and then my more expensive one for the second so I still save a bit.

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September 7, 20090 found this helpful

I heard the quip about the shampoo co. adding the word"repeat" also many yrs ago. Johnny Carson used it while exchanging remarks with Ed if I remember correctly. It amazed me then but I admit I still "repeat" but I use less shampoo each time and I water down my shampoo to make it last longer. Hamnurse

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September 8, 20090 found this helpful

I am pretty sure this is not an urban legend. I have actually seen old soap ads that says to repeat the face wash. It's simply ridiculous! I have also heard hairdressers tell me to shampoo twice, but no offence, hair dressers aren't always right!


I wasted shampoo for so many years by repeating, until I decided to try shampoo only once. Try it! What do you have to lose? I also recommend to let the shampoo sit in your hair for a minute, before rinsing it out. It has thus longer time to "clean". I have not needed to repeat since I started with this!

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