Finding the End of a Roll of Plastic Wrap?

I buy good plastic wrap. I never buy the cheap stuff. However, even the good stuff, which costs a bit more, can be aggravating to me as heck! It seems inevitable that after I've used it for a while, I lose the end of it and once I do that, I find it very, very frustrating to find the end again. I get so upset about this that I will actually throw it across the room and start crying. I know this sounds silly, but when this happens, it exacerbates my mental illness symptoms. I end up throwing the whole thing out in my distress and there goes $3-4 down the drain! I have 2 rolls of plastic wrap in my freezer that this has happened to and, frankly, I'm afraid to even touch them because this problem will greatly upset me. I try everything to keep the end "in sight," including making sure I pull an extra amount of wrap out so it sticks out of the box a little, to avert this pain, to no avail. What can I do to keep from eventually losing the roll like this?

Please help me, dear friends!