Rubbing your hair and scalp with a bit of coconut oil will do wonders for you before you lighten your hair with bleach. The oils replicate a natural version of your own scalp's oils and protect you from hair breakage and drying damage from the harsh chemicals from lightening solvents. Just dab some on before your usual lightening routine and proceed like usual. The result is the same gorgeous lightened hair but with silk soft, smooth, damage-free hair. I lighten my hair once every three weeks and manage a beautiful shine.