I am trying to determine the value of a 1991 Betty Jane Carter doll.
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Dolls like this are currently listed for sale on eBay starting at $5 all the way up to $20.
I was not able to find an exact match to your gal. It looks like she is either a Christmas Caroler or Mrs. Claus or a bell ringer.
Without an exact match it will be hard to give you her exact value in today's market.
I can tell you, in general, that the Carter dolls fall into line with most of the dolls made in the 1990s, meaning there is just a huge glut of ALL dolls on the market and since the supply is so high and the demand so low, some sit forever for prices as low as 99 cents.
Occasionally I will see one sell. Sometimes it is for 99 cents, sometimes 4.99, sometimes higher, but then when I look deeper it is because the seller paid the shipping so they built the 15 or 20 dollar shipping into the selling price of the doll, so their profit after shipping and fees is around 1.00.
I have been suggesting people hold on to them until the market corrects. Not sure how long that will take--up to 10 years maybe.
It is sad because these gals were so expensive when new.
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